After a couple frustrated attempts to get this post published in some of the great guest post SEO sites I’ve decided to post it here where it should have been published originally. They all told me that an exact translation was duplicated content and that they only can publish original content. Some of them asked me to revamp my content, others to complete it with an analytics specialist point of view, …, but I don’t really want to do this, I can’t imagine myself “spinning” my own post or writing a copy-paste tutorial to make it “really valuable for the community”.
I don’t want international fame, I don’t need +6000 views a day, I just want to let the non-Spanish speakers to read something that can help them to optimize the news, video and images strategies and to encourage people to keep searching and sharing.
So, here you have the duplicated content:
Since I started working as an SEO in mass media, one of my biggest frustrations has always been being unable to measure Google News Snippets performance in the Universal Search. For those not familiar with the term, it refers to the News summary that appears blended with adwords, maps, the authors and other trifles, and maybe some organic results in SERP's.
I know I'm not the most qualified person to talk about web analytics, and I hope not to offend the authorities (although, truth be told, it is always interesting to do so) but my natural curiosity and my obsession with metrics has led me to do some research to find out what's going on behind the News in Universal Search.